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Company Overview
Paul Mitchell Advanced Education (PMAE) is the franchisor of a network of 100 independently owned and operated franchise cosmetology and/or barbering schools operating under the Paul Mitchell School brand. At PMAE, we believe that education is an adventure and the learning experience needs to be fun and well rounded. Our franchisees operate cosmetology, esthetics, and barbering schools where they highlight important theory, practical, and business skills and emphasizing social and community responsibility.
Job Summary
The Digital Marketing Specialist brings a highly organized and analytical approach to manage and maintain all digital properties, including websites, tracking platforms, and SEO-related tools. This role will be responsible for monitoring and reporting on the performance of web properties and digital campaigns, as well as coordinating projects with internal teams and agency partners. They will update and optimize website content, analyze website and SEO trends, and lead project-related meetings. The Digital Marketing Specialist will also collaborate with internal teams and agency partners to develop digital campaigns and ensure business listings and review platforms are up-to-date. Additionally, they will create training materials, analyze user experiences, and communicate digital trends to leadership, team members, and the school network.
Proficiency in Google and Microsoft Suite is essential, along with project management skills and the ability to manage multiple projects and deadlines independently. Excellent communication skills are required to present complex analysis results to both technical and non-technical audiences. Experience with WordPress, HTML, CSS, and SQL is a plus, as is higher education digital support experience. Overall, the Digital Specialist will play a crucial role in driving the success of digital information initiatives and ensuring a strong online presence for the Paul Mitchell Schools brand.
Responsibilities
Qualifications
Education & Experience
Knowledge, Skills, & Abilities
Location
Sandy, UT office
Benefits
Paul Mitchell Advanced Education is an equal opportunity employer. We invite veterans, people with disabilities, people from all ethnic backgrounds, and people from all age groups (18 ) to apply. Authorized to work in the US, and background check required.
A background check is performed for this position.
Job Posted by ApplicantProFull Time
$60k-74k (estimate)
05/05/2024
05/18/2024
paulmitchellschools.com
Modesto, IL
<25
The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.
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